If you're struggling to muster up the courage to send a cold message, consider framing the approach differently in your head. Wessel asks all her employees at WayUp to cold email their idol, and she has tips on crafting the perfect cold email. "Worst case, they don't respond, and then who cares? Seriously, who cares? Cold email for sure." Her observation echoes something Liz Wessel, a former Googler and current CEO of WayUp, has told Insider about cold emailing. And what was the worst-case scenario here? Kathryn didn't see the email, didn't read the email, she wrote back and said, 'Sorry, no'? You're literally in the exact same position you were before." "You are never going to get what you don't ask for. In an article for The Muse, Bell wrote that the message took all of two minutes to write.Ĭavoulacos told Insider about the rationale behind sending a cold email (or LinkedIn message): 'You are never going to get what you don't ask for' He didn't make an ask that went overboard, like a 30-minute phone call tomorrow - a request Minshew has received.He mentioned the name of a mutual connection, so she could ask that connection about Bell.He included two sentences about his background, which was just enough information for her to see whether he'd be a fit.He made it clear that he was excited to work with The Muse specifically, and not just any company.He said something nice about her - that she and her team blew him away.He included something personal - that he'd seen her speak at a conference.In an interview with Insider, Minshew broke down exactly why Bell's message was so compelling: Again, I'd love to find a time to chat more about the company and tell you how I could help. I'd love to tell you more about how my skill set could help you all reach and exceed your current growth goals.Ĭongrats on all your current success. My primary focus is in marketing, with a lot of experience marketing to the same corporations and users you seem to be attracting. I see such amazing potential in your company, and I would love to be a part of it in any way. I spent six years at, working closely with amazing leaders like Jason Finger (who you know well). I was blown away by you, your team, and most of all, your company. While slightly out of place, I attended the Women 2.0 conference yesterday with EatDrinkJobs and had the chance to see you pitch.
#COLD OPEN LINKEDIN FULL#
Here's the full text of the LinkedIn message Bell sent Minshew, which was reprinted in " The New Rules of Work," the 2017 book Minshew wrote with her cofounder and COO, Alex Cavoulacos. Sometimes, a simple LinkedIn message can be the extra push your career needs to standout in this competitive market, and land one of the many newly minted job openings everyone is vying for. While the number of nonfarm payroll workers rose by 467,000 in January, the unemployment rate still hasn't completely bounced back to pre-pandemic levels. It might not seem like the most conventional way to land a job, but online networking is becoming an increasingly important element of the job hunt since the onset of the pandemic.Īnd since the job market is red-hot right now, workers would be wise to look for unique ways to carve their path in their respective industries.
Bell was hired as the director of marketing a few months later. Then she received a LinkedIn message from Elliott Bell that changed her mind. Kathryn Minshew, cofounder and CEO of the career advice and job listings site The Muse, hadn't been looking to hire a head of marketing in 2012. It's important to mention something personal and to be respectful of the recipient's time.
#COLD OPEN LINKEDIN HOW TO#
Learn how to write an offer-worthy cold email or message to land a job in the competitive market.A LinkedIn message that took two minutes to write got Elliott Bell a job in marketing at The Muse.Account icon An icon in the shape of a person's head and shoulders.
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